PRODUCT ACTIVATION MEETING
PRODUCT ACTIVATION
Product activations are a very crucial part of building a positive perception of a brand
The product activation encompasses the brand figuring out a few core features that will distinguish them amongst their competition in crowded marketplaces. I have to find a brand positioning that will uncover assets that will highlight long-term benefits to the company.
The principal elements that have been achieved during this meeting are stated below:-
● To inspire demand for a particular brand, we must tap into the consumers’ passions using creative strategies and ideas.
● Timing plays an important role in connecting consumers at the right time, and the right place so that the consumer becomes a motivated user and fan of the brand.
● Using activation strategies, such as in-person experience events, this can lead to the consumer starting to believe in the brand and what it stands for, which is a closer step in the path to purchase.
